Trojanlabel is a fast-mover in the development of high-tech, affordable digital printing solutions for label and flexible packaging production. After writing and distributing a number of press releases
to our industry-wide media database, we got creative in branding and visualizing a Case Competition for students at Copenhagen Business School. The aim was to find a small group of clever young minds to craft a 3-year business and growth plan for Trojanlabel. Based on Trojanlabel’s visual profile (the Trojan Horse), we gave the campaign a fun and creative spin asking students to "Feed the Horse". Enjoy!