Feeding the Trojan Horse: CBS Case Competition

Trojanlabel is a fast-mover in the development of high-tech, affordable digital printing solutions for label and flexible packaging production. After writing and distributing a number of press releases to our industry-wide media database, we got creative in branding and visualizing a Case Competition for students at Copenhagen Business School. The aim was to find a small group of clever young minds to craft a 3-year business and growth plan for Trojanlabel. Based on Trojanlabel’s visual profile (the Trojan Horse), we gave the campaign a fun and creative spin asking students to "Feed the Horse". Enjoy!
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